Featured Areas at MagicCon: Amsterdam

MagicCon: Amsterdam
Know Before You Go

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We are SO CLOSE to MagicCon: Amsterdam! In just a few days, Magic fans will travel from across the world to Amsterdam to experience an event like no other. Prepare yourself for great games, fantastic merch, exciting panels, a wild party, and so much more.

Keep reading to get a little taste of everything that’s awaiting you in Amsterdam, as well as answers to some common questions you might be asking, including getting to the convention center, acquiring your badge, and more. There’s a lot to cover, so lets dive in!

Traveling to RAI Amsterdam

Travel to and from the RAI is easy and simple with a number of public transportation options available from multiple hotels in the area. Click through the links we’ve compiled below to help get you to and from the show. For those of you traveling, you’ll be happy to know that public transportation in Amsterdam accepts contactless payment. Start planning your route today!

Please note, Amsterdam Central Station will be CLOSED to all train traffic on Saturday, June 29th. Attendees should plan their travel accordingly! 

Daily Entry 

Start your MagicCon adventure at Entrance K of the RAI Amsterdam, just a few steps away from the Metro station. Doors open daily at 8:30 AM. All attendees will need to pass through security and bag check before they may enter the building, so make sure to review the cosplay weapons and props policy in our helpful FAQ.


Before you can play your first game, you must pick up your MagicCon badge at Registration/Will Call in Hall 2. A MagicCon badge is required for entry to all events at MagicCon. You will need your QR code confirmation email and a photo ID to receive your badge.

Registration/Will Call Hours

  • Thursday: 12:00 PM - 6:00 PM
  • Friday: 8:30 AM - 7:00 PM
  • Saturday: 8:30 AM - 7:00 PM
  • Sunday: 8:30 AM - 7:00 PM

Once you have your badge in hand, make sure to activate it to take full advantage of all the experiences MagicCon has to offer, including a very special scavenger hunt to help find FBLTHP and earn some cool rewards!

Merchandise Pick-Up

All merchandise included in your badge package will be available for pick up when you arrive at Registration/Will Call.

If you purchased additional merchandise online, you will need to visit the Official Show Store, located in Hall 1. Make sure to have your purchase confirmation ready and look for the designated line for “Pre-Order Merch”.  

The Show Store is open:

  • Friday: 10:00 AM - 7:00 PM
  • Saturday: 10:00 AM - 7:00 PM
  • Sunday: 10:00 AM - 6:00 PM

Morning Queue  

Once you have your badge, continue to the Free-Play & Morning Queue area and follow the signage for morning entry.  You may choose to wait at one of the Free-Play tables or queue up for first entry at 10:00 AM.

MagicCon Hours:

  • Friday: 10:00 AM – 11:59 PM*
  • Saturday: 10:00 AM – 11:59 PM*
  • Sunday: 10:00 AM - 6:00 PM

*The Show Floor closes at 7:00 PM on Friday and Saturday. Ticketed play continues until 11:59 PM.

MagicCon: Amsterdam is going to be a big event so make sure you plan ahead! If you have a ticketed play event starting before 11:00 AM we strongly encourage you to take advantage of early badge and merchandise pick-up starting at 8:30 AM and enter the morning queue as soon as you arrive. 

Official Show Store Preview

MagicCon: Amsterdam introduces some new products to the lineup! You can get your hands on new stylish wearables, accessories, and more items made specifically for the show, available onsite at the Official Show Store!

Here are just a few of our favorite things that will be offered:

Join Us at Night of the Living End: A MagicCon Emo Party

Cracking packs, cheering at panels, and meeting artists can make for an exciting day, but the fun doesn’t stop when the convention doors are shut. Enter Night of the Living End: A MagicCon Emo Party! Get your fill of drinks and live music to kick off the first night of MagicCon, featuring Mr. Adrian and our headliner No Barrier!

  • When: Friday, June 28, from 9:00 PM – 1:00 AM
  • Where: The Q-Factory, located at Atlantisplein 1, 1093 NE ( https://www.q-factory-amsterdam.nl/ )
  • What: A Punk Rock party with your fellow Magic fans featuring Mr. Adrian, No Barrier, and Karaoke!
  • Who: 18+ only. ID required upon entry.
  • Wristband Pickup: Wristbands for the party can be picked up from Will Call/Registration. Please bring your email confirmation and photo ID.

Ticketed Play and On Demand Events

Ticketed Play

It wouldn’t be a Magic event without play events! At MagicCon: Amsterdam, there is a full schedule of ticketed play events that are available to suit every skill level throughout the weekend. Check out all of the Magic Play and register for your events today.

Ticketed Play Events can sell out quickly – it is highly recommended that you register for your ticketed play events before arriving onsite! All event registration closes one hour prior to the event.

On Demand Events

Don’t forget to stop by the Ticketed Play Headquarters in Hall 5 to pick up your vouchers for On Demand Events (ODEs).

ODEs are perfect for players who don’t have time to commit to a scheduled Ticketed Play event but still want to play for prizes.

Vouchers can be used throughout the event and are good for any available On Demand Events.

Events are at a first come-first served basis on site so check out our On Demand Events schedule and mark your calendars for anything you may want to play!


Additionally, you’ll find a large amount of dedicated Free-Play on the show floor, and a Command Zone that is open to all attendees.

Learn more about all the play opportunities at MagicCon: Amsterdam here. 

MagicCon Mobile App 

Presented By:

The MagicCon Mobile App will be your event guide throughout the weekend! This mobile app includes detailed Show Floor Level Maps, Panel and Magic Play Schedules, Exhibitors, Guests, and more! Learn more and download the app today.  

The Scavenger Hunt Returns to MagicCon: Amsterdam!

Prepare for an exciting new scavenger hunt throughout the show floor. Use the Fan Scan directly in the mobile app to help us find the forever lost FBLTHP! Unlock each badge and claim your award at the Scavenger Hunt Redemption in Hall 3Learn more about the scavenger hunt here.

Mana Stage and Community Panel Room Content

MagicCon: Amsterdam has a packed schedule of epic content throughout the weekend! There will be two places for you to attend exclusive panels featuring special guests and artists while bringing the Magic community together. From the Mana Stage in Hall 3 to the Community Panel Room in G102 there is something for everyone to enjoy!  Check out the full panel and event schedule here.

Creator Central 

Presented By

This interactive section of the show floor brings you face-to-face with your favorite MTG Content Creators! Witness a Spectacle Play event! Come meet and greet personalities you know and love at the Creator Play area while you check out their unique playstyles, formats, and live games! Pick up a MagicCon Passport and make some memories as we’re all reminded that the Gathering is the Magic. Learn More about Creator Central!

Magic Meet & Greets

Want details of where and when you can meet your favorite Magic personalities? Check out the Meet & Greet schedule for a full rundown of who’s who and where to find them!  The Magic Meet & Greets Feature is located in Hall 2

Family Magic 

Get creative at MagicCon: Amsterdam!  Whether you’re looking for a place to get some Magic play in, an activity for the whole family, or want to make friendship bracelets with other fans, Family Magic is the place for everyone!

Stop by Family Magic during standard show hours for various self-guided and scheduled activities for kids, families, and fans of all ages! Learn More Today.

Art of Magic

Art of Magic is where you can meet some of the talented artists who have created beloved card art during Magic's lifespan. While there are featured artists that we invite to come to each show, there are additional booths available for artists who wish to come and exhibit!  

For a full list of artists exhibiting in Art of Magic at MagicCon: Amsterdam, please click here.

Pin Trading Program

The pin trading program is an exciting show feature that keeps growing! Pin trading is dedicated to bringing the Magic Community together. How do you start your pin trading journey?  There will be pins available at the Official Show Store for purchase and at our incredible partner booths on the show floor! Get a pin and start trading with other MagicCon attendees and participating staff or exhibitors to collect all of the MagicCon: Amsterdam pins! Don't forget – participating staff will have super limited staff traders available to trade onsite.  


MagicCon: Amsterdam has an exciting variety of exhibitors throughout the show floor! Check out our full exhibitor list and learn more about some of our featured and late night exhibitors across the show floor.

That’s a lot of information, but there’s a lot to do and be excited for at MagicCon: Amsterdam! Keep an eye on @PlayMTG on Twitter or @MTGFestivals on Instagram for further show updates. We can't wait to see you in Amsterdam!