MagicCon: Atlanta 2026 Know Before You Go

In just one week The Gathering returns to Atlanta! From November 13 -15, we'll be kicking off the final MagicCon of 2026, sporting a convention hall filled with exciting panels, special guests, Magic play, themed experiences, and more. Read on to learn everything you'll need to know before you go so you can make the most of your weekend in Atlanta!

Don't get lost! Read through our full entry procedures and familiarize yourself with our maps to learn the best ways to get around, get your badge, and get playing Magic!

The convention center is large, so reviewing our map ahead of time is highly recommended. Some important locations to keep in mind:

• Level 4 – Reg Hall A/B - Ticketed Merch Pick Up
• Level 4 – International Plaza – Official Show Store Morning Queue
• Level 5 – Thomas Murphy Ballroom – Official Show Store

• Level 1 – Hall C – Show Floor (Magic Marketplace, Ticketed Play, Pro Tour, Art of Magic, Creator Central, Morning Queue, etc)
• Level 1 – Lobby C – Registration/Will Call, Accessibility Help Desk, Info Booth, Meet & Greet Wristband Distribution, First Aid, Lost and Found (C2S0B)
• Level 1 – C104 – Quiet Room
• Level 3 – Georgia Ballroom – Mana Stage

• Level 3 - Triumph Ballroom - Black Lotus VIP Lounge

The MagicCon Official Show Store (located in the Thomas Murphy Ballroom, Level 5 of Building B) features exclusive merchandise, including apparel, pins, and more. MagicCon attendees will receive a MagicCon 2026 Preordain promo card with art by Chris Seaman for every $150 they spend in a single transaction. The most sought-after items don’t always last, so head to the store early! 

We wanted to make a note about a few product limits being put in place at MagicCon: Atlanta to ensure everyone has a chance to get their hands on certain product. The following product limits will be in effect on purchases made at the Official Show Store. With the exception of Festival in a Box, these limits are per transaction.

• 2 x Magic: The Gathering® | The Hobbit™ Collector Boosters
• 2 x Magic: The Gathering® | Star Trek ™ Collector Boosters
• 2 x Reality Fracture Collector Boosters
• 1 x Secret Lair: So Salty Traditional Foil
• 1 x Extra Life 2026: Rise of the Polygons Traditional Foil Edition
• 1 x Extra Life 2026: Rise of the Polygons
• 1 x Festival in a Box: Atlanta 2026**
• 1 x Magic: The Gathering Crocs (available sizes may be limited)

**At MagicCon: Atlanta, attendees will be limited to one (1) Festival in a Box purchase at the Official Show Store for the entire weekend. 

Please note, if you purchase a Festival in a Box at the Official Show Store, your badge will be hole punched, and you will no longer be able to purchase additional Festival in a Box from the Official Show Store during MagicCon: Atlanta.  

From the Command Zone, On Demand Events, dedicated Free Play areas, The Ticketed Play schedule and more, there are a multitude of ways and places you can play Magic during MagicCon: Atlanta. Players are encouraged to register early, as Ticketed Play events can and will sell out, and all event registration closes on hour before the start time. Check out the Magic Play hub to learn more!

Secure your seat at MagicCon: Atlanta's exclusive dining experience Friday night! Join fellow representatives of the planes to help determine how the Council will protect the Multiverse and prevent another catastrophe like Jace’s Echoverse. Be warned, not everyone arrives with the same vision for the future. Throughout the evening, meet members of the Council, each with their own goals and secrets to uncover. Listen closely, choose your alliances wisely and make decisions that will shape how the evening unfolds.

MagicCon: Atlanta is packed with experiences across the show floor. Meet your favorite creators in Creator Central, featured guests during Magic Meet and Greets, connect with iconic Magic artists in the Art of Magic, explore the Magic Marketplace for all your shopping needs thanks to our wonderful exhibitors, trade exclusive event pins, enjoy family-friendly activities in Family Magic, and visit the Gathering Grounds, a welcoming space celebrating the Magic community! 

There is so much to explore at MagicCon – remember, the Mobile App is your literal hand-held guide to navigate the show and review schedules in real time. Download it today and get ready to join us next week in Atlanta!