MagicCon: Amsterdam KBYG

In just one week The Gathering returns to Amsterdam! From July 17-19, MagicCon will open its doors at the RAI Amsterdam, where the convention hall will be filled with exciting panels, special guests, Magic play, themed experiences, and more. Whether you're here to compete or explore, this guide has everything you need to make the most of your weekend.

Before you arrive, visit the Info section of the MagicCon website. You’ll find everything you need to navigate the weekend with confidence, including details on Accessibility Services, the MagicCon Code of Conduct, Entry Procedures, helpful FAQs, and the latest event updates. 

The official MagicCon mobile app is your go-to companion for the weekend, helping you navigate the event with ease. Chart your path using the show map, build your personal schedule, explore exhibitors and featured experiences across the show and more! Download it ahead of time so you’re ready for the moment doors open. 

Don't get totally lost! Read through our full entry procedures and familiarize yourself with our maps to learn the best ways to get around, get your badge, and get playing Magic!

The convention center is large, so reviewing our map ahead of time is highly recommended. Key locations include:

• Info Booth and Lost & Found - Main Entrance, Lobby K
• Meet & Greet Wristband Distribution – Elicium Ballroom (Level 1)
• Quiet Room – G-111 (Level 1)
• Ticketed Play Hub – Hall 7

Once you pick up your badge, make sure to activate it and unlock the full MagicCon experience. Badge activation is required to pick up the merchandise included with your badge package and connect your information to your unique badge number, allowing access to key features throughout the weekend.

• You must have your physical badge to complete badge activation. Once you receive your badge from Registration/Will Call, you may begin the activation process.
• Download the MagicCon: Amsterdam Mobile App
• Follow the on-screen prompts and guides
• Use the 10-digit code (under the QR Code) on the back of your badge for the activation code.
• Badge Activation is all set!

Please note that only one badge can be activated per mobile device. 

The MagicCon Official Show Store (Hall 2) features exclusive merchandise, including apparel, pins, and more. For every €138 spent, you’ll receive a MagicCon 2026 Prismatic Ending promo card with art by Diego Gisbert (while supplies last). The most sought after items don’t always last, so head to the store early! Please note that Official MagicCon: Amsterdam stores will not take AMEX credit cards. 

We wanted to make a note about a few product limits being put in place at MagicCon: Amsterdam to ensure everyone has a chance to get their hands on certain product. The following product limits will be in effect on purchases made at the Official Show Store. With the exception of Festival in a Box, these limits are per transaction.

• 2 Secrets of Strixhaven Collector Boosters
• 2 Magic: The Gathering® | Marvel Super Heroes Collector Boosters
• 2 Magic: The Gathering® | Teenage Mutant Ninja Turtles Collector Booster
• 1 “So Salty” Secret lair
• 1 Festival in a Box**

**At MagicCon: Amsterdam, attendees will be limited to one (1) Festival in a Box purchase at the Official Show Store for the entire weekend. 

Please note, if you purchase a Festival in a Box at the Official Show Store, your badge will be hole punched, and you will no longer be able to purchase additional Festival in a Box from the Official Show Store during MagicCon: Amsterdam.  

From the Command Zone, On Demand Events, dedicated Free Play areas, The Ticketed Play schedule and more, there are a multitude of ways and places you can play Magic during MagicCon: Amsterdam. Players are encouraged to register early, as Ticketed Play events can and will sell out, and all event registration closes on hour before the start time. Check out the Magic Play hub to learn more!

Do you love the intricacies of Magic game rules? Interested in the development of the future Magic Judge Program? Stop by the Judge Table and chat with Judge Program Manager, Samantha Harr, and Magic Rules Manager, Eric Levine. They’re here during the show from 10 AM – 1 PM, and 2 PM – 6PM daily to answer your burning questions and maybe even quiz you in the process!